paid ads (cpc)

Paid ads, also known as paid advertising or performance marketing, are a marketing strategy where businesses pay to display their ads to a targeted audience

Paid ads can help businesses: 

• Rank higher in search results 
• Get in front of their audience on social media quickly 
• Be visible to potential customers immediately

Paid ads are different from organic marketing, which includes organic social media, organic search (SEO), and organic word of mouth. Organic marketing can be effective but slow, while paid ads can be fast. However, successful paid advertising requires technical and strategic expertise.