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Marketing Strategy

Marketing Strategy : DESCRY

What is Marketing Strategy?

a long-term plan for achieving a company's goals by understanding the needs of customers, whilst creating a distinct and sustainable competitive advantage

What Does Marketing Strategy Entail?

  • Defining target audience(s)
  • Social Media Audit
  • Hashtag Strategy
  • Scheduling

Why is Marketing Strategy Necessary?

  • Build and improve customer relationships 
  • Boost brand recall 
  • Promote brand authenticity 
  • Get real-time feedback and gather ideas from customers 
  • Provide timely support to customers
  • Increase brand and product awareness within a target demographic

Defining Your Target Audience

the specific group of consumers most likely to want your product or service

At Descry, we identify your target audience by understanding your values, your product/service, and your market

Social Media Audit

a comprehensive review of a business's marketing efforts, strategies, and performance

At Descry, we verify that you are using all social media channels and their features by performing a marketing audit for each platform you use

Hashtag Strategy

a plan for using hashtags on social media to increase the reach and engagement of your content

At Descry, we utilize hashtag strategies to ensure that each post reaches your target audience

Scheduling

the process of planning, creating, and scheduling posts for social media platforms in advance

At Descry, we are proactive about planning and scheduling content in advance so you have an opportunity to review and make proper adjustments of the proposed marketing campaigns 

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